Phase 1: Strategy & Foundation Weeks 1-2
Objective: To establish a comprehensive strategic foundation, defining the target audience, competitive landscape, and brand positioning before execution.
- Task: Develop 3-4 detailed buyer personas (e.g., 'Holistic Helen', 'Preventive Pravin').
- Task: Conduct SWOT analysis of 3 top competitors.
- Tools: Google Trends, SEMrush, SurveyMonkey, AnswerThePublic.
- KPI: Finalized Personas & Competitive Report.
- Task: Define core content pillars (e.g., 'Modern Ayurveda', 'Mind-Body Balance', 'Ingredient Science').
- Task: Create a Brand Style Guide (logo usage, color palette, typography, tone of voice).
- Tools: Canva, Figma, Google Docs.
- KPI: Approved Content Strategy & Style Guide.
- Task: Configure E-commerce platform (Shopify/WooCommerce).
- Task: Install and configure Google Analytics, Facebook Pixel, and other tracking codes.
- Tools: Google Tag Manager, Shopify Apps.
- KPI: Fully functional website with accurate tracking implemented.
Phase 2: Content & SEO Weeks 3-6
Objective: To produce high-quality, SEO-optimized content that addresses audience pain points and establishes Autobotz Wellness as a thought leader.
- Task: Perform comprehensive keyword research and mapping.
- Task: Optimize all existing product and category pages (titles, meta descriptions, on-page content).
- Tools: Ahrefs, SEMrush, Google Keyword Planner.
- KPI: Top 50 target keywords identified and mapped to content.
- Task: Write & publish first 4 blog posts based on content pillars.
- Task: Create social media content calendar for the first month (15-20 posts).
- Task: Produce a brand introduction video and 2-3 short-form product videos for Reels/Shorts.
- Tools: Jasper/Copy.ai, Canva, CapCut, Trello.
- KPI: Approved content calendar and all initial assets produced.
Phase 3: Distribution & Promotion Ongoing from Week 4
Objective: To strategically distribute content across multiple channels to drive traffic, build community, and generate leads and sales.
- Task: Launch Top-of-Funnel awareness campaigns on Facebook/Instagram.
- Task: Set up Middle-of-Funnel retargeting campaigns for website visitors and video viewers.
- Tools: Facebook Ads Manager, Google Ads.
- KPI: Click-Through Rate (CTR) > 1.5%, Cost Per Click (CPC) within budget.
- Task: Activate initial campaigns with contracted influencers.
- Task: Implement daily social media posting and community engagement (responding to comments/DMs).
- Task: Launch WhatsApp broadcast campaign to opted-in contacts.
- Tools: Hootsuite/Buffer, WhatsApp Business API.
- KPI: Influencer campaign reach > 100k, Social engagement rate > 3%.
Phase 4: Analysis & Optimization Ongoing from Week 8
Objective: To leverage data and customer feedback for continuous improvement, maximizing ROI and adapting to market changes.
- Task: Create and monitor a weekly performance dashboard.
- Task: Conduct a monthly deep-dive review of all channel performance against KPIs.
- Tools: Google Analytics 4, Databox, Google Sheets.
- KPI: Monthly growth in traffic, leads, and conversion rate.
- Task: A/B test ad creatives, headlines, and landing page CTAs.
- Task: Survey customers for feedback on products and marketing.
- Task: Adjust content strategy based on top-performing posts and topics.
- Tools: Google Optimize, Hotjar, Typeform.
- KPI: 10% improvement in conversion rate from testing initiatives per quarter.